Pharmacy companies within the group range from small, local outlets to larger, regional, multi-store groups with several Superintendents. Alitam houses many hard working pharmacists across all local communities, all striving under one shared vision and a common set of corporate values. The membership has been described as a rare group headhunted on ability, performance and reputation.
The Group’s aim is not to impose a centralised brand on its pharmacies or restrict working practices. At the core of the Group’s philosophy is a recognition of the huge value inherent in the individual, regional brand identities of its pharmacies and the impressive work they have put in to create highly successful businesses. In addition, the pharmacies’ existing brand creates trust with patients and customers in their local communities. The Alitam membership helps each pharmacy to operate daily with ‘big group expertise’ but at all times offering an up close and personal service experience of a small local business. A secondary Alitam brand will commence across all stores from February 2021. All patients and customers will continue to receive a small pharmacy experience but with greater reach of expertise and specialist skills, something that’s needed during the pandemic.